Feb 14
4
Posted by dohertyjf Ever since Penguin launched in 2012, SEOs who for years had built less than savory links, or companies who for years had ridden off the coat tails of these links, started to ask for links to be removed. I’ve heard many of my friends, like Wil Reynolds, repeatedly poo-poo it from the stage (Wil did it during his now famous “Real Company Shit” talk at Mozcon in 2012). As someone who has overseen link removal campaigns for clients when I was at Distilled, I am not down on link removals
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Getting Link Removals Wrong